The Vogue September issue celebrates a new breed of rising supermodel stars. Joan Smalls, Cara Delevingne, Karlie Kloss, Arizona Muse, Edie Campbell, Imaan Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu have officially been dubbed “The Instagirls.” All savvy on social media, they’re building their own brands and single-handedly catapulting themselves to this generation’s version of supermodel status.

For this exclusive Vogue.com video, the cover girls – or “Instagirls”, sound off on what it means to model today.

Photographed by Mario Testino